Social Launch
To gain the maximum amount of excitement from our followers on Instagram we launched Hornitos Tequila Seltzer with a teaser campaign. This consisted of reels, stories and in-feed posts. As the launch date got closer we revealed the product with more reels and posts and got some influencers involved as well. If you have been lucky enough to get your hands on it, you probably know its your new favorite drink of the summer.
