National Geographic: Planet or Plastic?
My partner and I worked with National Geographic to launch their anti-plastic campaign. We came up with the tagline “Planet or Plastic?” while also
partnering with artist Jorge Gamboa to create a piece of cover art that is now one of the most recognizable magazine covers National Geographic has ever produced.
I also created the “bottle-fish” logo that was used on all the merch for the campaign sold on their website.
Natural Bliss: Unexplainably Blissful
How do you explain a coffee creamer that’s made with only four natural ingredients but tastes so good it turns every sip into a moment of pure bliss? You don't.
You just create a magical Unicow.
This is one of my latest campaigns, launching only a couple weeks ago. The best video asset is yet to come (still rendering the Unicow)
A lot of unique, playful and whimsical social was created along with these two films rounding out the campaign.
New York Series
Scratch-off tickets are bold, colorful, overwhelming and specifically made to grab your attention. But when there are 20 different tickets all doing the same,
the best way to stand out is to do the opposite. The tickets were hand drawn to craft every aspect and nuance creating easter eggs throughout for people who played one to admire.
The film is a love letter to New York, in a time when we all needed a little reminder of how great it could be.
Below you will find the TVC, case study and ticket designs from the campaign.
New York Lottery: Lucky Dogs
Dogs have a special place in everyone’s heart and the Lucky Dog Scratch-Off Series is no different, it became the best selling
game in over 4 years. I was lucky enough to be given the opportunity to design the tickets- a first for any Art Director in New York Lottery history.
Lincoln Financial: The Action Plan
The generation coming to “retirement” age are healthier and more active than any generation before. They have no thoughts of slowing down. So neither should their money.
We launched with a suite films and then partnered with Rich Roll, a man that knows something about not slowing down, to create a content series that delves deeper into the Action Plan.